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A Look Back at Old Spice Aftershave


Vintage Old Spice set
Vintage Old Spice bottles

Anyone of a certain age will, no doubt, remember the Old Spice TV ads which were a regular feature on our TV screens from the 1960s through to the 1980s. Indeed, I've just viewed an old advert from 1989 which was pretty simple, featuring a surfer riding the waves and ending with the slogan "The Mark of a Man".

However, the ads shown before this were much longer and not only featured a surfer, but also included a dramatic and well known piece of music entitled "O Fortuna" from a classical choral piece called "Carmina Buran" compoised by Carl Orff. 

The first Old Spice products from Procter & Gamble were actually developed for women in 1937, and the men's products were launched in 1938. They have always been marketed with a nautical them and with that trademark sailing ship on the front of the bottle, although the ship used to be much larger as you can see in the picture above. I'm not entirely sure what year that set is from, but they look very much like the design that was around in the 1960s and 70s. A number of different sailing ships have been used over the years.

Old Spice Original
Old Spice Original at Amazon UK
Original Old Spice
Vintage Old Spice Shaving Mug
Vintage Old Spice Shaving Mug

Old Spice has seen a resurgence in popularity in recent times and is now marketed as Old Spice Original and features a more modern sailing ship logo, but with the original buoy style bottles included in many sets. The font used is still old worldy but slightly less extravagant with less swirls as you can see below.
Old Spice Original aftershave and deodorant
Old Spice is now a popular choice with not only older men who want to relive their youth, but also with younger men who want to experience a cool, retro cinnamon fragrance. It is now also available as a shower gel, body spray and in many different gift sets, and also with newer smells such as Champion, Pure Sport, Lagoon and Whitewater.

Personally, I still adore the comforting smell of the original product, although those different coloured fragrances shown above do look very tempting indeed!

Official Old Spice Website

Old Spice Whitwater Eau de Toilette




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